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UNITT Announces Launch of its Decentralized Payment System for Digital Content and Appointment of Advisors to Support Go-To-Market Strategy

Helsinki, Finland, 4 June 2025 — UNITT, an innovative payment system for human and AI-generated content, today launches its live service, the UNITT app. The company also announces the strategic appointment of Peter Vesterbacka and Kustaa Valtonen as advisors to support its go-to-market and growth plans.

The UNITT payment system directly addresses the fundamental unfairness and inefficiency in how value is distributed in the digital economy. While global digital advertising spend is projected to reach $838 billion in 2025 – more than twice the global subscription e-commerce revenue – most of these billions flow through just a few social media platforms, leaving most content creators struggling to earn a living.

Selling subscriptions is also not a viable solution, as it is virtually impossible for most content creators to convert more than 5% of their audiences into paying subscribers.

The UNITT app, launching today on Apple App Store and Google Play Store, solves this unfairness by allowing creators to sell their content on a pay-per-view basis. They can set their own prices and potentially earn from their very first follower, democratizing monetization in ways that traditional platforms cannot match. Unlike social media companies that profit from exploiting their users' data and keeping nearly all of the advertising revenue they earn, UNITT charges only a minimal 2% transaction fee and allows advertising revenue to flow directly to users.

Key features set UNITT apart from existing digital platforms:

  1. Flexible Monetization: Creators can set prices for individual pieces of content, from a single article to a short video. This granular approach means even niche content can become economically viable.
  2. Bidirectional Payment: UNITT introduces a revolutionary concept where payment can flow in multiple directions. Creators can charge for content, but users can also be paid for their attention – completely redefining the traditional advertising model.
  3. Privacy-Focused Architecture: Built using decentralized technologies, UNITT ensures end-to-end encryption and gives users complete control over their data. This stands in stark contrast to current platforms that monetize user information.
  4. AI Integration: The app already demonstrates innovative use cases, such as integrating ChatGPT and Anthropic's Claude, and enabling micropayments for AI interactions. Users can pay small fees for specific AI-generated responses, creating new economic models for digital services.

Strategic Advisor Appointments

To accelerate its global growth strategy, UNITT has appointed Peter Vesterbacka and Kustaa Valtonen as advisors.

Peter Vesterbacka, globally recognized as the former "Mighty Eagle" and Chief Marketing Officer at Rovio Entertainment, was instrumental in transforming Angry Birds into the first mobile game to exceed 1 billion downloads. His proven expertise in creating viral digital products and building massive user communities will be crucial as UNITT prepares to disrupt the creator economy. Recognized by TIME Magazine as one of the world's 100 most influential people, Vesterbacka also founded impactful global communities including Mobile Monday and Slush, now one of the largest technology and startup events worldwide.

"The inefficiencies in current payment systems have led to an advertising-dominated landscape that stifles innovation," said Vesterbacka. "UNITT's micropayment system can not only reduce our reliance on intermediaries but also potentially bring over 1 billion unbanked individuals into the global digital ecosystem."

Kustaa Valtonen is a seasoned investor managing a diverse portfolio of over 60 startups. As co-owner and founding partner of Random Ventures, Valtonen brings deep expertise in supporting and scaling innovative businesses. Together with Vesterbacka, he co-founded the Finest Bay Area Development company, which is pursuing an ambitious vision of constructing the world's largest undersea tunnel between Helsinki and Tallinn.

"UNITT is a fascinating concept that we strongly believe could be a great success," stated Valtonen. "It can solve critical monetization challenges for content creators and AI companies."

"We are excited to have Kustaa and Peter on the team as advisors," said Pekka Makela, founder and CEO of UNITT. "Their experience in scaling businesses from zero to 100 million users and beyond, coupled with their extensive network in investor communities, will be instrumental in our growth strategy. We also share a common vision on the importance of driving a positive impact on the world through technology."

UNITT Messaging dApp will be featured at the ARCTIC15 Startup Conference event at Helsinki's Cable Factory on 4th and 5th June.

About UNITT

UNITT (www.unitt.io) is a payment system for both AI and human-generated work. Functioning like an instant messaging app, it enables users to buy and sell digital content, AI services, and even their attention, creating unprecedented earning opportunities for companies, creators, and everyday users, while removing paywalls that restrict the flow of quality information across global communities.

Contact:

Jussi Makela, Co-founder & COO, jussi@unitt.io