About us

Meet the Team

Please note, this is not a family business even though by chance some of us have the same last name!

PEKKA MAKELA founded UNITT and he is responsible for the overall strategy, product design and management of the project. Pekka is a seasoned entrepreneur. In 2018 he co-founded Signet Digital, a Finnish cyber security company serving the government and defence sector clients. Pekka has also provided consultancy services to build social media communities for media, political parties, and NGO's, creating an online community of over 50 000 people in the process. LinkedIn

JUSSI MAKELA is a co-founder responsible for program management, commercial and business planning for the project. Previously, Jussi headed an industry leadership association for international telecoms carriers where he launched Communications Business Automation Network, a blockchain consortium to develop and govern an ecosystem to automate settlement between international telcos. Prior to that, Jussi held senior roles at Euromoney Institutional Investor PLC, where he headed the group's strategic program. Earlier, he was worked in investment banking at JPMorgan and Barclays Capital. LinkedIn

MIKKO VILLE VALJENTO is a co-founder and CTO of UNITT. Mikko Ville has over 20 years of experience as a full-stack developer, service designer and a software architect. He has worked with a vast number of different development platforms, frameworks, database systems, programming languages and devices. He has developed full stack solutions, web sites, online services and applications for organisations including Microsoft, Finnair, Ministry of Transport and Datalogic. He was in the Red Dot award winning design team for the Adidas miCoach smart watch. LinkedIn

JUSSI "JUKE" MAKELA is the fourth co-founder and responsible for all the UX and front-end development. Juke is a graphics artist and a UX designer with a career spanning over 20 years. He is the founder of Solinet, a specialist application development company focusing on full-stack development, service design and service hosting, where he has delivered hundreds of projects to customers including Pizza Hut, Amgen Finland, Renault Cognac and Fazer. LinkedIn

Advisors

KUSTAA VALTONEN is a seasoned investor managing a diverse portfolio of over 60 startups. As co-owner and founding partner of Random Ventures, Valtonen brings deep expertise in supporting and scaling innovative businesses. Together with Vesterbacka, he co-founded the Finest Bay Area Development company, which is pursuing an ambitious vision of constructing the world's largest undersea tunnel between Helsinki and Tallinn.LinkedIn

"UNITT is a fascinating concept that we strongly believe could be a great success," stated Valtonen. "It can solve critical monetization challenges for content creators and AI companies."

PETER VESTERBACKA, globally recognized as the former "Mighty Eagle" and Chief Marketing Officer at Rovio Entertainment, was instrumental in transforming Angry Birds into the first mobile game to exceed 1 billion downloads. His proven expertise in creating viral digital products and building massive user communities will be crucial as UNITT prepares to disrupt the creator economy. Recognized by TIME Magazine as one of the world's 100 most influential people, Vesterbacka also founded impactful global communities including Mobile Monday and Slush, now one of the largest technology and startup events worldwide. LinkedIn

"The inefficiencies in current payment systems have led to an advertising-dominated landscape that stifles innovation," said Vesterbacka. "UNITT's micropayment system can not only reduce our reliance on intermediaries but also potentially bring over 1 billion unbanked individuals into the global digital ecosystem."

+$500 billion opportunity!

The AI sector and creator economy are currently worth over $500 billion combined, with projections exceeding $1 trillion by 2030!

Yet, both industries struggle to monetize their mass-market audiences, as most users avoid paid subscriptions, or the value is captured by big platforms in the middle.

UNITT provides AI companies and content creators with a simple, no-cost tool to earn directly from their work on a pay-per-view basis—reducing reliance on ads and subscription-driven platforms.

Image: Growth in creator economy and AI Services

Tokenomics

UNITT is short for Universal Transaction Token. As the name suggests, it serves as the currency inside the UNITT ecosystem recording the value that is transferred in every transaction.

UNITT is minted as a token on the Kadena blockchain. Its total supply is limited to 8,000,000,000 tokens, or roughly as many as there are people on this Earth, and no more UNITTs can be created.